CMC OnDemand Blog

Tips for Choosing a Readable Type

August 9, 2017

You’ve worked hard to create just the right look for your newsletter. But will your masterpiece also be easy to read? Balancing beauty with readability can be challenging. Here are some areas to keep in mind as you choose a typeface and layout the text on your next project: X-height. X-height refers to the size of […]

Why Good, Old-Fashioned Paper Delights The Senses Like Screens Cannot

July 26, 2017

While paper is still used, it is facing certain obscurity as the world finds favor with computer screens and keyboards for communication needs. But, as if countering fast-paced technological developments, there’s growing enthusiasm to go back to the “good ol’ days”. Most notably, analogue tools are experiencing a revival. Fountain pens are showing healthier sales […]

The Most Stunning Printing Trends We’ve Seen in 2017

July 20, 2017

I’ve had the worst luck with printers. I’ve owned a million of them it seems, and usually something jams up here or there, causing me some kind of expensive problem. Half the time it’s cheaper to buy a new printer than it is to buy the cartridges. But in recent years, printer technology seems to […]

OUR CORPORATE OFFICE HAS MOVED!

July 5, 2017

We are pleased to announce that we have moved to a new corporate office location. Our new address is 4287 Technology Drive, Fremont, CA 94538, where we will continue to serve our customers in the same manner as before. Our office numbers will remain the same: • Phone: 510-505-1100 • Fax: 510-505-1101 Our new and […]

The Business Cards of Famous People

July 5, 2017

In today’s climate of cell phone contacts, Facebook and LinkedIn, business cards may be becoming a thing of the past. Then again, they can still say a lot about you. This week, we discovered an utterly charming card used by Isaac Asimov (“natural resource” is right) and, inspired, began hunting for more famous peoples’ business […]

Personalization May Help Win Over Millennials

June 21, 2017

Personalization is the act of leveraging data and personal information to deliver individualized messages to prospects and current customers. As a marketing tool, it’s obviously not new; it’s been a driving force in promotion for years. However, millennials are changing the way we think about personalized marketing. Personalization can be an effective method for drawing […]

My Very Own Print Stone

June 14, 2017

An extra special package was waiting for me at my office upon my return to work this week.  I knew the package was coming and I quickly ripped the tape and box open.  I think I masked my excitement but I may have looked something like this as I opened it My print antique collection […]

How To Measure ROI From A Printed Marketing Campaign

May 31, 2017

The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media insights and many more online tracking tools encourage us to use digital advertising and inbound marketing strategies to attract and convert customers. However, with the growing use of digital advertising, print […]

CMC Will Be Closed on Memorial Day (5/29)

May 24, 2017

Our office will be closed on Monday, May 29th  in observance of Memorial Day.  We will reopen on Tuesday, May 30th. We wish everyone a safe and happy holiday!

Pantone Before Pantone was Pantone

May 24, 2017

That post title is sure to be a mouthful, but how better do you explain the first ever color matching booklet.  A time long before Pantone.  Sure, Pantone and their staff are the modern day marvels of color but of course someone was doing it prior to them…right? Back in 1692 an artist known only as “A. […]