CMC OnDemand Blog

Personalization May Help Win Over Millennials

June 21, 2017

Personalization is the act of leveraging data and personal information to deliver individualized messages to prospects and current customers. As a marketing tool, it’s obviously not new; it’s been a driving force in promotion for years. However, millennials are changing the way we think about personalized marketing. Personalization can be an effective method for drawing […]

My Very Own Print Stone

June 14, 2017

An extra special package was waiting for me at my office upon my return to work this week.  I knew the package was coming and I quickly ripped the tape and box open.  I think I masked my excitement but I may have looked something like this as I opened it My print antique collection […]

How To Measure ROI From A Printed Marketing Campaign

May 31, 2017

The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media insights and many more online tracking tools encourage us to use digital advertising and inbound marketing strategies to attract and convert customers. However, with the growing use of digital advertising, print […]

CMC Will Be Closed on Memorial Day (5/29)

May 24, 2017

Our office will be closed on Monday, May 29th  in observance of Memorial Day.  We will reopen on Tuesday, May 30th. We wish everyone a safe and happy holiday!

Pantone Before Pantone was Pantone

May 24, 2017

That post title is sure to be a mouthful, but how better do you explain the first ever color matching booklet.  A time long before Pantone.  Sure, Pantone and their staff are the modern day marvels of color but of course someone was doing it prior to them…right? Back in 1692 an artist known only as “A. […]

Pantone – There Can Only be One

May 17, 2017

In branding – color selection may be one of the most important things a brand can do.   Some brands are so tied to certain colors that you can recognize the brand without even words.  Coca Cola, McDonald’s, Tiffany’s jewelry – these are great examples of brands that utilize the Genius behind color recognition. Pantone had […]

Paper Grows Trees!

May 10, 2017

Submitted by: Phil Riebel 03/10/2017   In North America, it takes less than 2 seconds to grow the fiber needed for a standard #10 envelope (on 100 acres of managed forests).  For many years, International Paper’s “Go Paper. Grow Trees.” campaign and “Print Grows Trees” operated by the Printing & Graphics Association MidAtlantic have been […]

Direct Mail Is Marketing’s Workhorse

May 3, 2017

The following article was originally published by Target Marketing. To read more of their content, subscribe to their newsletter, Target Marketing Financial Services. Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing […]

How to Utilize Door Hanger Advertising

April 26, 2017

When used effectively, door hangers serve as an effective and inexpensive advertising method. Businesses too often overlook door hanger advertising these days, and the fact that they are seen less often makes them stand out and become even more effective when used in the right situations. We’ve put together a list of 4 ways to effectively use […]

RGB vs. CMYK vs. PMS colors – Explained

April 19, 2017

All too often in both my professional and personal life, I find myself “Print-Nerdin Out”.  I look across the room at the person or group I am talking to and I realize I have totally lost them.  I have pushed into the depths of the print world, and lost the conversation somewhere along the way. […]