Obviously the nature and methods of direct marketing have changed over the last several years in profound ways. Most marketers have at least tried some form of digital media and channels for getting your marketing messages to your market. However, most studies and polls find that traditional direct mail remains a winning performer in most marketers’ arsenal of communication tools. Why? Because now marketers are also focusing on measuring campaign effectiveness and return on investment instead of just the up-front costs. Furthermore, we’ve all experienced the increasing “noise” in our inbox and, as consumers, most of us are grateful for SPAM filters. Studies show that creative direct mail is still the best method for reaching and converting new customers.
CMC is PCC certified, so we’re extremely knowledgeable about USPS requirements, rates and regulations, and can ensure maximum postage discounts based on your mailing specifics. Through these services and processes, we’ll make sure you’re only printing and mailing what you really need to, that you’re getting precisely the right information to the right person, and that you’re saving as much as possible on services and postage so you can use your marketing budget on what’s truly important, creating more engaged customers.
Direct Mail Services
Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits:
Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But Direct Mail can focus on a smaller group of individuals who are more likely to respond to your offer, giving you more bang for your buck.
With Direct Mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond. In fact, 55 percent of consumers “look forward” to discovering the mail they receive.
From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.
Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, and coupons.
Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what’s working and can make adjustments to future mailings if needed.
It’s easy and cost-effective.
You don’t have to be a Direct Mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking Direct Mail piece. With help from a mailhouse you can take advantage of presorted postage discounts and automation.